Capstone Course: Advanced Practice
of Public Relations

This capstone course allowed the senior class to use the skills they’ve acquired to create content for notable professional clients. The two clients were MPOWERD: Luci and Momentum Worldwide: Patron.

Aside from my duties as a creative team member and strategy team lead, I was also responsible for assuring visual fluidity; correcting image dimensions, color corrections and more.

A logo was created to create a brand identity for our capstone course team. (see slide 2)

For the MPOWERD: Luci account, I was assigned on the creative team. We were responsible for contributing research for Luci’s brand identity and develop tactical recommendations for the Key Strategic Objectives (KSO).

(See slides 5-15, 30-60)

For the Patron project with Momentum, I was assigned as the lead of the Strategy team. We researched the SWOT analysis, client-consumer insights and developed marketing strategies to encourage more bottle service revenue.

(See slides 29-57)